Sincera Updates
Updates on the Sincera platform - new features, functionality and releases, alongside our thinking on the latest industry news and trends.
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Deployed Identifiers Lookback Period
July 14, 2023
We have dropped our lookback window in the "Deployed Identifiers" chart from 365 to 180 days.
Sincera Registration
July 13, 2023
We're experimenting with using a registration wall - but don't worry, anonymous access is still available for the core Sincera dashboard.
ID Stuffing across Wrappers
April 24, 2023
A popular, identity-focused header-bidding wrapper deployed across over 2,500+ domains, including Time, The LA Times and Barstool Sports, ignores user consent, bypasses Prebid consent controls, injects identifiers into programmatic bidding traffic, and overwrites existing identifiers.
Sincera in the News
April 13, 2023
Let's roundup the latest industry stories that feature Sincera.
February Release Notes
March 9, 2023
See below for the list of updates to Sincera for February!
Methodology Update
February 21, 2023
A small update on the Absorption chart on the main dashboard.
Release Updates (1/31)
January 31, 2023
See below for updates and code changes that occurred between January 15th - 31st. Additionally, some news around upcoming features and access changes.
Sincera Release Updates
January 15, 2023
See below for the update changelog from Jan 1-15th, 2023.
Maintenance on Dec 18th
December 18, 2022
Sincera will be unavailable from 130 PM EST until 4PM EST as the system will be undergoing maintenance.
Who's Afraid of AG Bonta?
November 3, 2022
California fined Sephora over a million dollars for ignoring the GPC opt-out signal. Who else is at risk?
Publisher Tech Stack
October 3, 2022
Making it easier to see the software + partners a publisher uses with the all-new "Tech Stack" feature.
Increasing Domain Coverage
September 12, 2022
We're increasing the amount of domains monitored - what that means for Sincera charts.
Publishers with Login Support
September 6, 2022
Sincera now offers a list of publishers who support login functionality.
Introducing Identifier Absorption
July 27, 2022
Today, we’re excited to announce the availability of a brand new metric on Sincera - something we’re calling Identifier Absorption.
From sincera.org, to sincera.io
May 3, 2022
To coincide with the work underway around the Sincera enterprise offering, we will be retiring the sincera.org domain. This doesn't change anything about our main dashboard - it continues to, and will always be, free to view.
Sincera Refreshed Design
April 19, 2022
The Sincera design refresh is now live on the main dashboard!
Verified Integrations on Sincera
April 5, 2022
Starting March 3rd, we're rolling out "Verified Integrations" to select partners on Sincera.
ID Methodology 2.0
March 30, 2022
As of March 1st, we've updated the way we measure identifier deployment and integrations - what we're calling ID Methodology 2.0.